Everything You Need to Know about Americana or Heritage Interior Design

Claire Nicholas

By Claire Nicholas

Oct 17, 2024


Not many interior design styles capture traditional charm like Americana or Heritage interior design. This design trend is rooted in simplicity, craftsmanship, and nostalgia, capturing the essence of American cultural heritage in a warm, inviting space.

With touches of farmhouse and traditional styles and a level of detail that approaches maximalism, the style — as seen and popularized in movies like Home Alone and brought into the 21st century by designers like Joanna Gaines — is all about welcoming energy and good craftsmanship. 

What are the origins of Americana style interior design?

Americana interior design can be traced back to the colonial era in America, when homes were furnished with handcrafted furniture and emphasized functionality. This early historical look evolved into 19th-century farmhouses, where we see the first Shaker designs and patriotic motifs.

Into the 20th century, farmhouse elements became more nostalgic as we looked back on key moments like the American Revolution and post-World War II, two times when American patriotism was famously high. Today, Americana-inspired interior decorating maintains that nostalgia, containing a combination of rural, patriotic, traditional, and nostalgic elements.

How to Pick Furniture for an American Style Design Look

If you’re looking to draw from Americana or Heritage interior design in your apartment, you’ll likely come across a need for a fresh piece of furniture. Whether it’s something small like an end table or a larger investment like a bed, there are some qualifiers that will help you develop the aesthetic you’re going for. 

  1. Shaker-Style Pieces.Shaker furniture, hailing from the late 1700s, is characterized by simplicity and practicality, local materials, distinctive ladder-back framing, and features like graduated drawers (when the drawers get bigger as they get lower). 
  2. Legs with Detail. On tables, dressers, and other large pieces of wood furniture, look for legs with lots of grooves, carvings, and fluting — any detailed woodworking will enhance your overall look. 
  3. Natural Materials. Look for wood species like oak, pine, cherry, and walnut. To add some variation in your textures, reach for canvas-feel soft furnishings and leather-upholstered accents like ottomans. Woven baskets and burlap touches are your friend. 
  4. Approachable and inviting. For furniture items like chairs, beds, and couches, look for inviting and soft upholstery and no shortage of throw blankets, accent pillows, and even hanging textiles like quilts or tapestries. Design elements that emphasize coziness will give your living room the Americana design that you’re looking for.

Design Ideas for Creating an Americana Interior

Since most renters can’t make changes to the flooring or walls of their space like homeowners can, accent decor is the perfect opportunity to lean in to the American interior you want. If you’re channeling classic American design, there are several avenues you can go down.

  • Antiques are your friend. Whether your take on Americana is more modern design or more rustic and retro, you’ll benefit from a trip to your nearest thrift store or antique market. For added coziness, line your shelves with old books, especially looking for items that match a color scheme of deep reds, greens and blues. Place antique lamps on your end table, add brass fixtures to your dresser, and get creative styling whatever reclaimed home decor pieces catch your eye.
  • Let your linens take the lead. Fabric accents like window treatments, kitchen towels, and bedding can steer your apartment’s aesthetic toward the version of Americana or Heritage design that matches your vision. If you’re going for an elevated, classy look, go for dark linens in traditional patterns or bold plaids. If your style leans more towards the low-key side, reach for buffalo check or muted plaids. Bonus points for quilts and knitted throw blankets.
  • Lean into symmetry. Look for matching pairs of furniture like armchairs or smaller items like candles and art, using the pairs to add symmetry to the space. Plus, a rectangular kitchen table with symmetrical seating arrangements will add to the sense of tradition and family history. Consider symmetry also when it comes to color, distributing your color palette evenly.

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